Sony Corporation (ADR) (NYSE:SNE)’s CEO said to launch a smartphone for markets like Chin and the US, will boost the company electronic division, which is currently making loss. The company is very much caution in tackling major overseas smartphone markets, in the company bid to become the third-largest handset maker globally.
On Friday the company CEO Kazuo Hirai, explaining the key role that the smartphone manufacturing will play in boosting the company loss-making electronics business, but its Xperia smartphone have not made any impressive sale beyond Europe and Japan, where the handset made 60% of sales.
Research firm Gartner, has revealed in its report that currently the company is at number ninth position internationally in handset industry in Q2, 2013.
In US, the company devices are adopted by No.4 carrier at the country that is T MOBILE US INC (NYSE:TMUS) and while in China has made deals with three major carriers, but still far behind to stand on the strong footing in the crowded Chinese market.
According to Hirai, Sony Corporation (ADR) (NYSE:SNE) main goal is to maintain the shares in Japanese market or boost it. While the next step of the company is to struggle aggressively to enhance the firm’s share in European countries. The company has currently focusing into these two markets, and the company is adding a lot of management resources in these two regions.
Mr. Hirai also added, to acquire the share in U.S. market is not an easy task as it need huge marketing and resources, so the company have to leave for next time.
The company is also facing increasing competition in its home market, many big vendors including, Apple Inc. (NASDAQ:AAPL) has debut the market. The US smartphone maker, through NTT DoCoMo Inc is currently offering its iPhone in the market, the company was struggling for roughly five years to enter into the market but finally successful this time.
But Mr. Hirai is not afraid from the arrival of APPL, as he said the Xperia’s status in the country should facilitate the company to see off the danger from the world second largest smartphone maker. In Japan there is strong brand acknowledgment for the device services and hardware and services. In current financial year, the company has aimed to selling 42 million units internationally. Sony Corporation (ADR) (NYSE:SNE) shares decreased -0.91% to $19.57 in last trading session.
Leave a Reply