AT&T Inc. (NYSE:T) is looking forward to extend its Digital Life package in six additional markets such as Bridgeport and New Haven, Memphis, Colorado Springs, Mobile and Pensacola. The product will be acquire by any clients with live demo from the mobile operator any of outlets.
Initially the US retailer has launch the Digital Life package, in April 2013, in 15 cities that mostly consist of Los Angeles, Miami, Chicago and San Francisco, but the company at the same time announced that it has targeted 58 markets to lunch its product. The package that is offer by the company includes thermostats, locks that can be controlled devices such as tablets and phones, and security cameras. This kind of diversify product in single package will boost the operator revenues and provide growth opportunities ahead of its legacy market.
According to the company statement, it is moving towards this market as home security services is considerably unaddressed as it is just 1% of country households have an automated security system. Due to this reason the company is seeking its opportunity in automated home security systems that are worth $18 billion market.
The US top mobile operator has up till now overlooked more benefits in this market in contrast to its other rivals mainly due to its own technology about promotional measures and adequate marketing and home security digital product.
AT&T previously has a well footed momentum in both wireless and wireline businesses. The company wireless business is boosting from increase in sale in smartphones, whereas wireline business is taking advantage from development of its strategic and U-verse services. The firm is currently top player in wireless broadband that is WiFi connectivity having more than 190,000 international and 30,000 domestic hotspots. AT&T Inc. (NYSE:T) shares to in last trading session.