Uwe Ellinghaus, General Motors Company (NYSE:GM)’s Cadillac new marketing chief has said he aims to maintain the brand’s advertising agency and concentrate on making its positive image in China and in the U.S.
Mr. Ellinghaus, who is ex-marketing executive of Bayerische Motoren Werke AG (FRA:BMW) will join the Detroit based auto maker on first January, and his appointment was announced on five November as a chief marketing officer for Cadillac.
He revealed in his statement that at present Cadillac is possibly a trendy and well-liked brand but not as predominantly as marketers describe it as appropriate brand. He also added his main goal will be to clarify people why they should opt for this brand, and how it will meets consumer’s demands, as well as how this expression of style will be well suited to them.
The US auto maker has hire Ellinghaus in order to boost its market for Cadillac brand in china and US as did by brands like BMW, Mercedes-Benz and Audi. The GM man goal is to increase the market for its brands in China and US such as redesigned Cadillac CTS that is already available in U.S. showrooms. The company latest brand Cadillac CTS has also selected as Motor Trend’s Car of the Year.
But it is not easy for the company to market its brads in such region where already there are big players working with strong footings like Mercedes-Benz, Audi and BMW, which has all the aspect that any customers like such as style, better performance, comfort, and quality. But despite this it has some changes to fight against such brands.
Ellinghaus also added regarding the competitors cars that they are almost everywhere, as the design is on the top of everything when customers in China, US or Europe are purchasing any brand.
As far as deliveries of various cars are concern this year so far Cadillac’s total deliveries in U.S. are 148,206, while Mercedes was at top with 245,125 deliveries, BMW brand is at second by delivering 240,139 units and Audi’s sales during 2013 so far was totaled 127,412. General Motors Company (NYSE:GM) share increased 1.20% to $36.35 in current trading session.