Apple Inc. (NASDAQ:AAPL) setting platforms which does not depends directly on Google Inc (NASDAQ:GOOG)
Google Inc (NASDAQ:GOOG) gets another competitive blow from rival Apple Inc. (NASDAQ:AAPL) which after omitting Google’s ,map app earlier this year from its products have now removed Google’s most popular video app YouTube from its upcoming iPhone and iPad softwares.
Apple’s license to utilize YouTube on iOS has expired and it will no longer be a default application on the iPhone. It is being expected that Google may ultimately create a native YouTube app for iOS as it has with Chrome and other products.
Google is trying hard to establish a strong hold in the smartphone market with the recent acquisition of Motorola Mobility in May for a value of $12.5 billion. This has set the stage for Google to more tightly integrate its smartphone software and hardware and mount a more direct challenge to Apple’s iPhone.
Apple has Facebook, Twitter, Yelp, Fandango, OpenTable, Rotten Tomatoes, etc, which are all now directly woven into iOS/Siri. Google has its strongest offering, search/maps and Google Now tightly integrated into Android, but has to rely on Zagat, Google +, Gmail, GTalk, etc to compete with iOS partners in social, local, and other verticals. Also, Apple is launching Passbook where users can store coupons, loyalty cards, tickets, etc, while Google has Google Wallet.
The integrated services battle on mobile is shaping up to be all of the platforms and content Apple is integrating into iOS against Google and all of Google’s platforms.