Apple Inc. (NASDAQ:AAPL)is not the single firm that should feel anxious regarding Google’s launch of a latest maps app for the iPhone but also Nokia may have missed whatever chance it obtained to get iPhone users hooked on its mapping app.
Just hours following the Google Inc. (NASDAQ:GOOG)Maps app was rolled out Wednesday night, it soared to the No. 1 mark on Apple’s list of most downloaded free apps, with thousands of five-star ratings.
Nokia Corporation (ADR) (NYSE:NOK)’s maps service, Here, got a lot of fame when it released in November, but a lot of users ranked it one star.[article_detail_ad_1]
Previous month, Nokia rolled out its maps for iPhone and iPad under the “HERE”trademark. The thought behind the release was a brilliant one;provide navigation services to iPhone users that won’t just make them used to the Nokia brand but as wellenhance Nokia’s own maps with many more customers using them than just a handful of Lumia users.
The fascination with maps is the more number of clients, the better the data gets over a period of time. With no opposition whatsoever, Nokia could have possessed the iOS navigation market. On the other hand, it lost the plot entirely as yesterday’s Google Maps release on iOS shows.
When Nokia rolled out its maps on iOS, users thought they at last had a replacement for Apple’s sub-par maps. Though, Nokia’s HERE maps grown to be a very restricted service than a complete navigation solution.
Nokia did not offer a voice-based turn-by-turn navigation service whereas driving but one could get it for walking guidelines. It was anabridged product, perhaps to retain some uniqueness for Nokia’s own Lumia maps.
A graph on AppData, an analytics service that evaluates the standings of apps, illustrates that downloads of Nokia’s Here app plunged in late November. Currently Nokia’s maps don’t appear to be gaining any grip in the App Store.