For the purpose of tracking performance of their apps Google Inc (NASDAQ:GOOG) has been allowing its mobile developers to use Google Analytics. Now a days, it is a bit easier to link Google Analytics, Google Play Developer comfort and take the acquisition of app’s user and track them.
Google Analytics (GA) is a free service introduced by Google that provides details about the visitors to a website and tracks them. It helps marketers rather than technologists and webmasters. Google Analytics can track visitors from all sources like display advertising, search engines, email marketing pay-per-click networks and digital security such as links between and within PDF documents.
According to Google Inc (NASDAQ:GOOG), for the first time it allows developers and marketers to track Google play traffic to generate detail report. This report will provide the complete insight of Google Play traffic as well as the information about new installation of apps and new users. This system should be very useful and easy to use for apps developers and marketers to check which blog posts, news articles or new marketing campaigns generated the most users to their apps and increase the traffic on website. All of this information is now available in Google Analytics accounts just by linkage of two different accounts.
This two-way data flow allows Google immediate access in-store as well as in-app metrics of record and whichever product customer use relating to Google. Developer says inclusion of this feature make it more interesting as it provides details about how the apps is performing.