Facebook Inc (NASDAQ:FB) gets a positive analysis from analysts at Goldman Sachs saying that the comCore data about the site’s reduced active user for the US desktop was just the data for the month of June and did not include the social site’s increasing mobile user data. FB is down 1.13% trading at $28.78.
The analyst at Goldman pointed that FB’s total desktop US unique visitors increased 1% mom (-1% yoy) to 159.8 million while the minutes spent on the site were up 6% mom (-1% yoy) to 64.0bn which compares to the total internet at +1% mom and all Google sites at -3% mom. Minutes per unique visitors was the largest increase since January 2012 with the mom increase being 5% while the same metric was flat for the yearly comparison. Minutes per unique user have been up 11% yoy for the months of May and April.
The mobile usage data was also showing a slow but steady increase with the total minutes spent on Facebook on mobile in the US increased 5% mom and minutes per unique mobile visitor were up 9%. The social network site was assigned a buy rating from the analyst.
It was also reported by Dow Jones/WSJ that FB is being expected to launch its own job board that aggregates listings from third-parties and apps on the site including BranchOut, JobVite, and Work4 Labs. BranchOut, one of the largest employment apps on Facebook, currently has more than 25M registered users.
The WSJ also reported that Advertisers will be able to display ads for other mobile apps that users may be interested in based on their current mobile app usage, in contrast to Sponsored Stories that enable advertisers to amplify user preferences and activities.