The latest studies from YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, andInterpret, a leading cross-media market research firm, reveal that brand advertisers who embrace the connected consumer and these emerging devices can overcome many of the measurability challenges that more traditional passive advertising platforms, such as broadcast television, have struggled with over the past decades, while also building close and meaningful relationships with those consumers. YuMe Inc (NYSE:YUME) stock opened at $6.25 in last session, and closed at $6.48, while the day range of YUME stock is $6.10-$6.55.The stock showed a negative weekly performance of -6.667%.
In the report, Credit Suisse noted, “Rocket Fuel Inc (NASDAQ:FUEL) shares have pulled back ~20% since pricing its secondary on 30 January. Rocket Fuel is still the same company as it was last week, and as valuation has been the only sticking point in our stance, we raise our investment rating to Outperform and recommend investors add or initiate new positions on the pullback. Our long-term thesis remains unchanged – FUEL is positioned to continue to gain share in a secular growth segment (RTB) within online marketing as media fragmentation and device access are pushing marketer adoption of programmatic buying tools that work in real time to purchase ad inventory. Furthermore FUEL participates in a large TAM as it facilitates spend across segments excluding search (display, social, mobile), which we believe was at ~$42 billion in 2012 and should reach $73 billion within the next few years. Rocket Fuel Inc (NASDAQ:FUEL) stock opened at $53.79, in last session and closed at $53.93, by loosed -3.80%.The 52 week range was $37.81-$71.89.Company’s market capitalization is $1.89 billion.
Tiger Media Inc (NYSEMKT:IDI) is a leading nationwide multi-platform media company in China which provides advertising services in the out-of-home advertising industry, including outdoor LCD screens, billboards and street furniture. Tiger Media’s network of street level LCD screen displays, which captivate eye-level awareness, is complemented by outdoor billboards which are mostly built on rooftops with good visibility from far distances. Tiger Media’s network attracts advertising clients from a wide range of industries including telecommunications, insurance and banking, automobile, electronics and fast moving consumer goods. Tiger Media Inc (NYSEMKT:IDI) stock gained 1.31% and finished the last session at $1.33.Company’s market capitalization is $42.87 million.
ReachLocal Inc. (NASDAQ:RLOC) was downgraded by equities research analysts at Craig Hallum from a “buy” rating to a “hold” rating in a research note issued to investors on Wednesday,TheFlyOnTheWall.com reports. ReachLocal Inc. (NASDAQ:RLOC) stock opened the session at $10.45, and closed the session at $10.39.The 52 week range of the RLOC stock remained $10.23-$17.39 and the day range was $10.23-$17.39.