By the starts of 2014 Apple Inc. (NASDAQ:AAPL) is planning to develop its iTunes Radio to English-speaking countries except U.S as it already establish in U.S. And want to beat Pandora Media Inc (NYSE:P) in U.K. as well as in Canada.
ITunes Radio is also planning to start this in Australia and New Zealand in the next year where Pandora already establishes and operates successfully. This news is revealed by people having knowledge and they are asked to remain silent as this plan is not for public disclosure. Nordic countries will also be the target of the company.
Because of its fake agreements with international rights like Vivendi SA (EPA:VIV)’s Universal Music Group and other companies Apple is growing faster than Pandora. On the other hand Pandora doesn’t have such agreements and uses rights approved by government, which limits its service in U.S., Australia and New Zealand.
Due to their rivalry it allows customers to listen the music according to their taste and choice. Apple immediately became the great competitor to Pandora when it debut its iTunes Radio along with the new iOS 7 mobile software and now it become a integral part of every iPhone and iPad. More than 11 million music lovers use this soon after some days of its release. Apple is now expanding its iTunes music business in the U.S. as well as some other countries.
The Apple Inc. (NASDAQ:AAPL) senior vice president in charge of iTunes, Eddy Cue, said that the company wishes to expand its iTunes Radio business to more than 100 countries in near future. According to Apple-focused news website 9to5Mac.com it is disclose that the company is trying to hire programmers in Canada for this purpose.
Apple is encouraging advertisers for its new service ITunes Radio and for this purpose it makes deals with Nissan Motor Co. (7201), Procter & Gamble Co. (PG). McDonald’s Corp. and PepsiCo Inc. (PEP).