In earlier 2013, the small Spanish-based manufacturer GeeksPhone and China’s ZTE unveiled first smartphones using the Mozilla. Mozilla works on an open-source Firefox Web browser system and facing sever competitions among existing smartphone platforms for supremacy.
On Thursday, an Open Web Device Compliance Review Board was created by the Mozilla Foundation along with QUALCOMM, Inc. (NASDAQ:QCOM), Deutsche Telekom, Spain’s Telefonica, South Korea’s LG, China’s ZTE and TCL/Alcatel. The objective of board is to establish technical principles for an open mobile operating system which would be used in place of closed systems that is currently used in smartphones based on Google’s Android or Apple Inc. (AAPL)’s iOS.
There should be variety in selection of gadgets and apps, according to Mozilla’s Andreas Gal.
Gal also added that new products could be brought in market via producing uniformity in technical standards. A new ecosystem will be established through which associates can select a lot of high-quality solutions into consumers’ hands rapidly and competently. The board will set standards for any organization to commercialize open Web devices, according to Qualcomm Technologies vice-president Jason Bremner.
In Britain and the US, sales of the ZTE Firefox phone started in 2013. According to the Mozilla Foundation claims, at least 17 operators should be present on board and will unveil phones in Hungary, Mexico, Poland, Serbia, Montenegro and Brazil.
On other hand, Google Inc (NASDAQ:GOOG) revealed that now users will not have to click the “display images below” button to see the pictures when Gmail users open an email with images, the images will display automatically.
A Google spokesperson said that this new move will cause effects on marketers, but it won’t be a spectacular one. This is a minor change but the problem is the pictures are not loading from the senders but through Google’s servers.
Still marketers who track open rates through images can do this. Google Inc (NASDAQ:GOOG) said that more accuracy in data is obtained now since open rates will count users who read the emails but don’t load the images. However, users’ IP address cannot be tracked. It seems, company initiated it’s protect policy while informing marketers as well.