What is driving Facebook Inc (NASDAQ:FB) sharply higher ?

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Facebook Inc (NASDAQ:FB) is rallying today after ITG Research released a report claiming that checks drive it to predict Q4 North American sales in a range of $780M to $800M, beating mean forecast of $771M.

Also, Oppenheimer believes U.S. mobile Facebook usage saw a growth of 15% M/M in December (per comScore), and considers data as evidence the social networking giant’s plan to increase mobile ad impressions hasn’t hurt engagement. The report claims that some have worried this will take place. [article_detail_ad_1]

In other news, Facebook’s Poke applications, which enables users to send each other messages and photos that self-destructs after a few seconds has lost place in the top 10, 25, 50 and even the top 500 free apps in Apple’s App Store.

It was the number one most downloaded free app not more than a month ago where it stayed until a few days after Christmas. Later, the app started declining fast in the charts in the start of January.

If this fall extends, Poke may soon drop out of the top 1,000 most downloaded free apps. The app currently sits at number 706 on Apple’s top free apps list, News.com.au reported citing app ranking tracker, App Annie.

However, its top rival, Snapchat, is ranked 14th in the app rankings. After Poke was launched, SnapChat was ranked 3rd most downloaded free app on the App Store but gradually declined to where it sit now.

Elsewhere, a new German study has claimed that Social networking site Facebook (FB) can make you feel jealous of your “successful” friends, ultimately causing frustration and dissatisfaction. Under the leadership of Dr Hanna Krasnova of the Humboldt-Universitat zu Berlin, researchers surveyed FB users regarding their feelings after using the platform.

More than one-third of members stated mostly negative feelings, such as frustration. The researchers found that envying their friends on Facebook is the main cause for this result.

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