Apple Inc. (NASDAQ:AAPL) helps strengthen Facebook Inc (NASDAQ:FB) Ads

Facebook Inc (NASDAQ:FB) and Apple Inc. (NASDAQ:AAPL) recently came closer as mobile app install ads in Facebook for iOS 6 now allow users to download apps from the App Store via pop-up in App Center without ever interrupting users and forcing them to leave the website. Using Apple’s App Store pop-up API, Facebook (FB) would be able to get developers buying more of its ads since the clicks they pay for are more likely to become actual downloads.

It’s a win-win situation and extends a deepening relationship between the two companies. After ignoring it to back a Twitter integration in iOS 5, Apple (AAPL) widely baked Facebook into iOS 6, enabling OS-level sign in to Facebook so you can immediately confirm into third-party apps with social integrations. Now, the mini App Store dialog is being used by Facebook Inc. (NASDAQ:FB) to increase the value of its recently released mobile app install ads.[article_detail_ad_1]

How the stock is trending now?

Shares of Facebook traded up 3.59% during last trading session, closing at $27.71. The share price of FB traded yesterday in a range of $26.90 to $27.91. The company now has a market value of $60.03 billion.

Are you optimistic or bullish on the near-term price outlook?

The stock, after recent close, is 20.54% up their SMA 50 and 38.42% off the 52-week high. The worst hit in its 52 week range is $17.55 per share, with $45.00 as its 52 week best price that compares with a latest closing price of $27.71. Its latest closing price has a distance of +4.57% from SMA20 and is 12.89% up than SMA200.

Watch the stock’s performance in different time span.

With recent gain, the year-to-date (YTD) performance reflected a -27.52% fall below last year. During the past month the stock advanced 17.61%, bringing three-month performance to +28.76% and six-month performance to -11.78%. If we take a look on its volatility, 3.45% was seen in a week and for the month it was 4.11%.

What does equity analysts say?

For the stock, mean recommendation this week is 1.9. Sharing price target summary; nearly 26 brokerages have a mean PT as $30.23 and median PT of $431.003 while the highest price target set by those rating agencies was $38.00 and lowest PT was $15.00.

 

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