On Thursday the online search engine Google Inc (NASDAQ:GOOG) reported its quarterly earnings for first quarter of 2013. Company reported sales of 11.58 US dollars per share with revenue of 13.97 billion US dollars higher than expectations.
In an official statement company’s co founder Larry Page regarded the results as very strong start for the year. on contrary the analysts predicted the company to report earnings of 10.69 US dollars per share with sales of 14.04 billion US dollars.
Per click advertisement surged 3 percent compared with fourth quarter of 2012 and 20 percent in comparison with first quarter of 2012. On the other side the average cost per click reduced nearly 4 percent compared with first quarter of 2012.
Until now company remained unable to gain a strong hold in mobile display advertising where Google comes at second place after Facebook. In 2013 Facebook Inc (NASDAQ:FB) is expected to grab 28.6 percent of United States mobile display advertising sales however Google is expected to collect 19.6 percent.
Stock Highlights
In last trading activity, Google Inc (NASDAQ:GOOG) stock opened at $769.16 hit maximum price of $803.44 throughout the session and ended at $799.87, in premarket shares of GOOG.
Revenue Measures
Google Inc generated sales of $53.50 billion in last twelve months with income of $11.22 billion. The Company showed a positive 20.98% in the net profit margin and its operating margin is calculated as 24.02%. Company’s annual sales growth for the past five years was 24.77%.
GOOG past twelve months price to sales ratio was 4.95 and price to cash ratio recorded as 5.28. As far as the returns are concern, GOOG return on assets stayed at 12.91% while its return on equity recorded as 16.36%.
Leave a Reply