For catching up the race of subscription-video e.g (Netflix), Amazon.com, Inc. (NASDAQ:AMZN) is spending a lot of money and time. But still with no such luck, many people are watching video on Reed Hasting’s service.
But now keeping all these things in mind Jeff Bezos is having something new, offering Offline viewing. Now the prime instant video users can download TV shows and movies on their devices, they can watch them without internet connection for free up to 30 days. This is an excellent offer of Amazon’s new line of Kindle fire HDX tablets. They have 48 hours to end it once they have start watching specific title.
This might prove useful and handy for travellers or anyone else who doesn’t have an instant access to good broadband. This is unique feature as no other U.S subscriptions -streaming service are offering.
For now Amazon is offering this feature only on subset of its titles because company has to bargain with the right owners for extra features. After that for Prime Instant movies and shows Amazon would like to make the availability of this feature.
Amazon.com, Inc. (NASDAQ:AMZN) says the ‘tens of thousands’ of shows and movies will be applicable to this feature, although the exact number of titles which can be available for downloads are not exposed yet. The company said it may be available on atleast half of Amazon’s catalogue, as Prime instant has more then 41000 titles.
Amazon has success in differentiating itself from his two strong competitors Hulu and Netflix as by giving an interesting and unique move. Exclusive content deals are the only feature until now by which companies differentiated themselves from other.
It may be expected that the download rights may be showed by Amazon’s competitors by the passage of time, said by the executives of video industry. Infact the offer of free offline viewing has already been announced by YouTube and Google. Or this feature won’t be necessary for those who don’t have trouble finding good broadband, so downloading is not an issue.
For now Amazon’s move is an interesting twist and worth watching, it may be not mean much in long run.
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