According to a report in an Indian business newspaper named the Economic Times, Apple Inc. (NASDAQ:AAPL) is planning to enter small towns in India and trying to open stores and outlets in the country. The report revealed that Apple is looking to increase its business beyond the big towns and is planning to make retail chains as well as stores-within-stores.
The report adds that The Company wishes to set-up 100 stores in 50 smaller towns in a meeting with management of twenty major retail chains. A report also discloses that Apple is trying to set up 200 stores in small town and villages by the end of 2015. Currently the company has no official Apple stores in the India. Apple wants to sell its iPhone and iPad along with their accessories at these stores. Apple target is $1 billion sales from India by the end of 2013.
Apple Inc. (NASDAQ:AAPL) has remained too captivated in China and do not choose India and loses this opportunity for year. Apple’s speedy drive comes at a time when the Indian economy is suffering a major slowdown. It will be challenge for Apple to capture the market and start its sales in the country. Indians bought 19 million Smartphones in 2012 seems good news for Apple. But, according to data from IDC shows it is revealed that by the end of 2016 this number will be around 108 million Smartphones in India.
Currently, Samsung is the market leader in India that cover about 36 percent of the Smartphone market, won the other hand according to paper the share of Apple is somewhere between 2 and 5 percent.
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