Everyone recognize that Google Inc (NASDAQ:GOOG) controls search as it control 70% of market share of all search activity on the net. But Google is facing challenges that could trouble that power. The challenge is a new type of search known as “latent,” “abstract,” or “conversational” search.
Until now if we wanted to search for something on the net we just enter keyword. In Google we type words in order of importance not the order in which they make some logic. In the future it will change as Google Inc (NASDAQ:GOOG), Facebook Inc (NASDAQ:FB), and Apple Inc. (NASDAQ:AAPL) are all developing tools that will allow people to search the way we speak logically.
Facebook has recently introduced Graph Search to all its U.S. users, and will be available to all its users. Regular keyword-type searches often have unproductive results. But, with the use of Graph Search results can be charming. According to comScore now a day’s people start spending more time on average inside Facebook than with Google.
Google is not behind from Facebook as it introduces Hummingbird which has the ability to handle informal search requests.
If Facebook Inc (NASDAQ:FB) develops an alternative search engine to Google than it will allow us to search in more decent way than through keyword.
Recently if you have an iPhone you can search through mobile assistance search engine name Siri, who used voices to process search requests. If Siri is improved its voices search than it replace Google search in iPhone. Siri at present uses Bing for search, where Bing is Facebook’s search engine.
Google has its own voice supporter on Android, which is more helpful than Siri. And it is hoping to build in hummingbird in Android. And on the other hand Google is developing Google Glass which will be used everywhere in the world soon.
All three companies emerge to be look forward to a day when speaking to our devices instead of typing on them and each of them is trying to win this battle.
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