BlackBerry Ltd (NASDAQ:BBRY) has issued open letter on Monday to its partners and customers in order to calm them, and to reassure them that the company is financially stable despite the fact that the trouble Smartphone company has declared huge layoffs as well as sources declare the company is in discussion to sell parts or all of the firm.
Through this letter published in 9 countries 30 news outlets, the Smartphone firm stressed out that its customers can keep on to count on the firm as well as its products, regardless of the challenges the company is encounter and the modifications the firm undergoing.
The Waterloo, Ontario-based firm’s last launch products have fight to compete the product of Apple Inc’s iPhone and all toes product run on Google’s Android operating system.
BlackBerry Ltd (NASDAQ:BBRY) latest products that run on its latest BlackBerry 10 operating system has failed to boost the company revenue which resulted in a layoff of the company workforce by over one third.
The firm’s chief marketing officer, Frank Boulben, said the company customers learn a lot about the company from news these days; the company is mostly in news which created a lot of confusion and fuss regarding the company.
He also added during interview the firm desire that its clients to know that they can continue to count on the company, because the company will stay in the market. The firm has considerable cash on the firm’s balance sheet as well as it has no debt. The company is currently restructuring its cost base which is very painful transition, but this will make the trouble Smartphone maker financially healthy, so that the company wants to convey this massage directly to its customers.
The letter was distributed through social media websites as well as being published newspaper’s Tuesday edition in US and in Canada. The troubled Smartphone maker future was further under threat after it declared this summer that it is looking into options, including a complete sale of its business. BlackBerry Ltd (NASDAQ:BBRY) shares advanced 0.87% to $8.14 in last trading session.
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