Apple Inc. (NASDAQ:AAPL) event for media in which it is expected that Smartphone giant will unveil its latest iPad mini, has been rated as a positive step forward by analyst. Oppenheimer Asset Management, chief market technician analyst Carter Braxton Worth, has expected the company stock would hit $545 to $570 ahead of launch; the analyst also added that the estimate was made following the smartphone maker’s “bearish-to-bullish reversal buy.”
Investors are also looking forward whether the updated iPad fuels one more bang in tablet sales for the smartphone maker company, and also keenly watching that the new launch will gather typically high profit margins or not.
Last year the Cupertino, Calif.-based firm last year launched its first iPad mini, sparking a rush forward in tablet sales. In December 2012 quarter the total number of iPad shipments increased 48% in contrast to same quarter year earlier as more users are shifting towards more compact tablet that should be available at a 34% discount as compared to the usual $499 initial price of the standard iPad.
The event which is organized on Tuesday in San Francisco, will contain iPad launch as a main feature, the upcoming handset is expected to have a better and updated technology “retina” display with better resolution.
But the iPad mini range Apple Inc. (NASDAQ:AAPL) is offering also ended up decreasing its closely watched gross-margin number, as the firm company confessed to offer a pricing for the device that could heavily support sales against a slew of low end product providers. The firm does not reveal any profit or sales amount for each product, however the trading cost for the iPad series in December 2012 quarter was decreased 18% as compare to same quarter in 2011, and simultaneously the smartphone maker total gross margins were report as to 38.6% from 44.7% during the same period.
But it is also expected the smartphone maker will ever try to match its competitors on price, as latest 7-inch high-definition, tablets from Samsung, Amazon.com, Inc. (NASDAQ:AMZN) and Google Inc (NASDAQ:GOOG) are previously selling at price cut of $100 or above it to the existence iPad mini. But it is evident that the US smartphone manufacture never made effort to place itself in the low-price leader in any of its markets. Apple Inc. (NASDAQ:AAPL) share increase 2.45% to $521.36 in last trading session.
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