McDonald’s Corporation (NYSE:MCD) released sluggish sale in Japan which over all affect its comparable-restaurant sale during the month of October which was lower-than-expectation.
The restaurant chain operator’s international sales at its outlets open a year ago increase 0.5% during the same month, however Consensus Metrix’s analyst predicted the growth of the company to be 0.6%, which is higher than the company reported growth.
The globe’s biggest burger chain said, comparable-restaurant sales in the Middle East, Africa and Asia Pacific decreased 2.8% during October mainly due to lower sale results in Japan. Here in this region the company is working hard to better its performance by constant offering throughout the year such as leveraging and breakfast brand extensions for example drive-thru, McCafé, kiosks, and delivery, as well as improve its services and convenience of the consumer experience.
While in other region the restaurant operator declares somewhat better growth, in US comparable-restaurant sales was increase 0.2%. The increase in sale in US is mainly due to new limited-time offers such as Pumpkin Spice Latte and Mighty Wings, as well as new Premium Southwest McWrap.
While McDonald’s Corporation comparable-restaurant sales for Europe increased 0.8%. The increase in the sale during October is attributed to better performance of restaurants operated in France, Russia and U.K., however the results from Germany has negatively affected the company sale in Europe, as well as some other region where he company facing some challenges to gain market share.
But the company has reveal overall its performance in Europe as better due to wide-ranging approach to increasing demand via alternation of well-liked seasonal food events, reinvigorated value platforms, and improvement of main day-part prospects.
The world leader in fast food operators has currently operating in more than 100 countries with its 35,000 outlets that are capable of serving over 69 million customers on daily basis. In all those restaurant operated internationally under McDonald brand operated and owned by independent local women and men. The restaurant operator aimed to release its sales data for the month of November on 9, December 2013. McDonald’s Corporation (NYSE:MCD) share up 0.01% to $97.22 in current trading session.
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