Amazon.com, Inc. (NASDAQ:AMZN) is looking forward to increase the number of its customers in online shopping sites. In this regard the company bets on ‘Betas’ their new comedies show to turn web audience into shoppers.
On this comedy show which portray a mixed band of twenty is spending an approximately $10 million to $50 million and similar shows like it, and strengthen itself against rivals like Hulu LLC and Netflix Inc. (NFLX) by telecasting original programming straightly to audience that provide substitute to network television and cable. The increasing number of Web series is aiding to portion a previously rupture viewers for pay-television service providers like DIRECTV (NASDAQ:DTV) and Comcast Corporation (NASDAQ:CMCSA).
The chief executive officer, of the company Jeff Bezos, is using “Betas” to do some troublesome of his own. While executive producer of the comedy show, Alan Freedland, has said, viewers are enlarging their vision of where they will search their content. The producer also added viewers are looking what the online giant is doing and making its site a stop along the way.
The online giant original online shows greatly struggle for customers for its online show, and drag viewers from other network especially the viewers on traditional TV, that are already declining and searching for other options. According to Nielsen Co. data the Q2, the viewership of TV ranging from 18-to-24-year-olds had decrease for six back-to-back quarters to twenty-one hours and thirty-two a minutes on weekly basis, decrease from twenty four hours and seventeen minutes on weekly basis in 2011.
The shift of trend creates trouble for pay-TV providers, who are working to attain a piece of the pie. Basically Web series are the latest weapon for web based firms to attract customers, since web users prefer online sites to see content. Due to this trend rival Netflix has unveil 7 similar shows, consist of “Orange is the New Black” and Emmy-award “House of Cards.” Amazon.com, Inc. (NASDAQ:AMZN) share dropped -0.92% to $47.03in last trading session.
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