Apple Inc. (NASDAQ:AAPL) is expected to launch latest version of its iPads on Tuesday, in order to strengthen its market share through its products as well as made a top place in a tablet market that is saturating itself with lower-priced products launch by rivals.
Due to increasing market competition it has engulf some of its tablet market in past year, though the Smartphone maker iPad still top player in healthy amount, but still encounter pressure from rivals in keeping up sales of its devices, and the rivals is providing discount offers of approximately $100 in order to provide equivalent offerings to its customers, but the leader of smartphone maker will not likely to diverge from its premium-price approach.
The unveiling of new device comes with high-definition of Retina display, as well as introduce 9.7-inch iPad model with ultra thin body and bezel, parallel to latest iPad Mini design. The upcoming launch will also carry new A7 processor that was also feature in iPhone 5S launch last month.
Many of the analysts predicted that better specs like powerful processor, display and possible larger-screen will boost the sale of upcoming device that is considered as alternative to device for laptops.
But the Apple Inc. (NASDAQ:AAPL) has still not disclosed the price of the device, but it is expected that it will follow the same pattern like its other series which are sold at $499. The newest iPad Mini have a price tag of $329, but it is expected to decrease the price on its device due to tougher competition.
The competition that smartphone maker like rival Google’s Nexus 10 and Samsung’s Galaxy Tab 3,as well as Kindle Fire HDX from Amazon, has taken a chunk out of the smartphone maker’s market share. The data from IDC suggest that currently the smartphone maker had approximately 33% of international tablet sales in Q2 2013, in contrast to 60% in Q2 2012.While its rivals such as Samsung has double its share of the market to approximately 19% Q2 2013 from 7.5% Q2 2012. Shares of Apple Inc. (NASDAQ:AAPL) were increased 0.84% to $513.10 in premarket. In last session AAPL closed at $508.89.
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