BlackBerry Ltd (NASDAQ:BBRY) following a huge downfall in smartphone industry has opt to attached itself to most popular hardware in order to boost its business. Following the downfall of both its hardware and software in October the firm take decision to release BBM for Apple’s iPhone and Android running smartphone, which was its last attempt to stimulate its fate at a point when it has been losing its market share in main countries like Indonesia.
This move from the troubled Canadian smartphone manufacturer is its attempt to rapid take-up of the app, said by analysts and industry executives. During the first week the smartphone maker latest software is downloaded 20 million times, which is expected to boost its sale through Android running phones, particular in Indonesian market where BBM is once a most popular way to communicate.
The Canadian smartphone maker has put behind its sale option and once again tries to revive in the leadership of new chief executive backed by $1 billion cash, which will facilitate the company to stand on strong footings in the rapidly increasing new market for universal smartphone chat apps.
According to SPC Mobile’s chief operating officer Raymond Tedjokusumo has said, with the lunching of the BBM app for Android devices, through which the firm is restricting their mass market of smartphone customers, which locally branded and sells low-cost Android smartphones in Indonesia. However it also provides opportunity for the company to operate in big market, where users have abandoned their BBRY device and replace it with latest Android phone.
According to analyst Sudev Bangah at Jakarta office of IDC the firm’s shipments in smartphone market has decreased from over 50% in 2012 to less than 20% in the Q3 of 2013, in contrast to Android devices now account for approximately 70%.
In Indonesia, the company is working with local Android devices manufacturer to pre-install BBM app in the device. BlackBerry Ltd (NASDAQ:BBRY) share lowered -0.31% to $6.42 in last trading session.
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