From the flood of bad news in BlackBerry Ltd (NASDAQ:BBRY)’s latest quarterly results was a 32 percent increase in companies set up its servers. The gain is the key for survival of company.
At the end of August, Customers had installed more than 25,000 of its enterprise servers for the purpose of secure networks for corporate Smartphones like BlackBerry, iPhone or Android which was an increase from July.
Ramón, an analyst at technology research firm IDC said that increase of its network and security-software strengths could be BlackBerry’s best stake. BlackBerry said that it will focus on corporate customers rather than consumers.
Llamas, based in Framingham, Massachusetts, said that there’s an enormous chances for them if they choose to go there because enterprises want a full turn-key solution for mobile security. For this purpose BlackBerry Ltd (NASDAQ:BBRY) is the best option. Once BlackBerry was used in government institutions and banks because of its security but it is losing its grip as more employees is using now iPhones.
As BlackBerry’s customers include the Pentagon and NATO Good Technology has open doors in governments and the military organizations. Now a day’s its customers comprise of the U.S. Air Force, Department of Homeland Security and the U.S. Federal Emergency Management Agency.
According to IDC, Android and iOS capture 93 percent of the worldwide Smartphone market while BlackBerry captures only 2.9 percent market. Due to poor demand of new BlackBerry 10, On Sept. 20 Chief Executive Officer announced a $934 million write down for its unsold inventory as well as a layoff in its workforce. On Oct. 4BlackBerry shares decrease 0.5 percent and reaches $7.69 in New York. At a conference in Orlando, Florida, BlackBerry is introducing new Internet-based device management software. Head of the company’s enterprise business unit, Stephen Bates said that BlackBerry is evolving.
The company said in an Oct. 1 that BlackBerry is continued to face challenges with the BYOD trend and competitors are promoting their security and it will influence the company’s enterprise subscriber account base.
In June the total subscriber base of the company fell to 72 million from 76 million in March.
Its competitors are taking advantage of BlackBerry’s weakness in the server market.
An analyst at Wells Fargo & Co. (WFC) in New York, Maynard Um said BlackBerry has to stop thinking like a Smartphone maker and now think like a software shop that will lead it to its survival.
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