French broadcaster TF1 and Canal+ have signed an agreements with Facebook Inc (NASDAQ:FB) for its new software tools. The Food Network and Brazilian sports net Esporte Interactivo also planning to utilize APIs. About eleven broadcasters have signed this.
Facebook Inc (NASDAQ:FB)’s VP of partnerships, Dan Rose, said the broadcasters now have right to use measure conversations around their programme and progress their second screen knowledge.
Microsoft’s next-gen gaming soothe jerks up another messaging disagreement when Advertising Age statement about the Kinect camera revealed that it could be used to produce marketing data about consumers. But Microsoft Corporation (NASDAQ:MSFT) completely rejects this statement and says it was because of VP Yusuf Mehdi’s live presentation at a marketing conference in Phoenix and misunderstanding of his presentation. A company spokesperson said the reporter did not try to interview Mehdi to verify his explanation about presentation.
The company said that this statement was the result Xbox SmartGlass. Just like SmartGlass that permit mobile companies to experience TV on their mobiles, in the same fashion advertisers could create new knowledge combining their content into their devices.
Microsoft Corporation (NASDAQ:MSFT)’s Director of Product Planning Albert Penello wrote in a forum that he has no knowledge about any of Kinect-data-based advertising proposals. It wouldn’t happen unless and until user wish to use it.
The company issues a statement today and focus on customers saying that we will not use your information and consider the privacy issue until u r not willing to do that. A spokesperson addresses that company is trying to correct the misunderstanding that takes place in a conference.
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