Is Stephen Elop Right That Microsoft Corporation (NASDAQ:MSFT) Should Get Rid Of Bing and Xbox One?

Stephen Elop the current CEO of Nokia Corporation (ADR) (NYSE:NOK) and expected candidates for the future CEO of Microsoft Corporation  (NASDAQ:MSFT)  close affiliate has revealed if he join the software giant then he will be looking forward to sell MSFT’s Bing search business as well as Xbox video game business, reported by Bloomberg.

The source closed to Elop also said he is interested in boosting the company revenue through its core software business, in which he will focus himself on Microsoft Office that will also run on trendy devices such as iPads, iPhones, and devices powered by Android. This will attract customer once again to Windows ecosystem in which customers are least interested. As previously, he was working in the software giant as Office business Incharge, so it makes sense why he is interested in this segment of the company.

He will step down from the CEO post of Finish Company following the announcement of US software giant in September that it has purchased its handset division for $7.2 billion.

If Elop opt to sell Bing it makes sense, as this unit since its launch in 2005 has lost approximately $11 billion, and according to ComScore Bing only captured 17% market share in search engine industry in the U.S., in contrast to big rivals like Google which has 67% of the market share, so Bing is so far to make profit as well as business in this sector. Therefore Elop will be on positive end to get rid of this unit in which the software giant throwing money but worth nothing.

But to get rid of Xbox business is hard to understand as the company is reviving its business strategy following the PC era. So as it future strategy the company is building itself as services and devices company, that why it has venture in video game console. And its Xbox business is doing well and many customers are admiring the brand and the device has proof that it can make its business as its hardware will well merged with services customers want. Microsoft Corporation (NASDAQ:MSFT) share rose 0.16% to $37.56 in current trading session.