Netflix, Inc. (NASDAQ:NFLX) looking forward to include its application to U.S. cable-television operators’ set-top boxes, through this service the company will provide the facility for its users to search movies, as well as TV shows from internet, reveal by the source have knowledge of the matter.
To include its application in set-top boxes, the company is currently in discussion with Time Warner Cable Inc (NYSE:TWC) and Comcast Corporation NASDAQ:CMCSA). The company is also looking forward to smaller set-top boxes holder including TiVo Inc. (NASDAQ:TIVO) to add its application in its set-top box, the source also added.
The discussions imply cable operators increasingly see the company’s $7.99 on monthly basis in order to retain and attract customers. Addition of the application service with cable network would allow user to watch and find different TV program without switching inputs and on the other side the cable operators companies to support their own services offerings, the people said.
The services provided by the Los Gatos, California-based firm along with set-top boxes merge web-based programming with conventional pay TV, a deal that can support the company completes the deal with cable providers.
The company, which has 35.6 million paying subscribers’ internationally according June data, has made deal with two European cable operators following relying on Blu-ray players, game consoles, smartphones and Web-TV devices including for development.
David Wells, the company Chief Financial Officer, has said Netflix, Inc. (NASDAQ:NFLX) is eager to decrease the friction to the end customer, and to be accessible through the presented set-top box in the home. He also added the U.S. cable companies have made an open offer deal with the company for two years.
While according to the Wall Street Journal report, the company is in talk with Comcast Corporation NASDAQ:CMCSA) and Suddenlink Communications, the seventh-biggest cable operator of the country.
The rep of the company Joris Evers, has refuse to made remark on the current discussion, while other all representatives of the companies include in the discussion didn’t react to a request for remark. Netflix, Inc. shares decreased -1.03% to $300.85 in last trading session.
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