Facebook Inc (NASDAQ:FB) is no long a platform where businesses could reach an audience without paying for ads. Many posts citing similar concern has been making headlines like “The Free-Marketing Gravy Train Is Over on Facebook.” This particular post supports its case by citing a study that found marketing posts are reaching only 6% compared to 12%, in October. However, Facebook should not be blamed for this as lower brand-post visibility has been the trend with every other digital advertising breakthrough, says Michael Lazerow, who is the CMO of ExactTarget Marketing Cloud, via Recode.net. Facebook Inc (NASDAQ:FB) shares after opening at $62.55 moved to $63.17 on last trade day and at the end of the day closed at $59.49. Company price to sales ratio in past twelve months was calculated as 19.27 and price to cash ratio as 13.25. Facebook Inc (NASDAQ:FB) showed a negative weekly performance of -2.43%.
Renren Inc (NYSE:RENN)’s revenue forecast for the current quarter disappointed the experts on Wall Street, sending the shares 9.8% into the red to close at $3.40. Renren Inc (NYSE:RENN) shares advanced 0.92% in last trading session and ended the day on $3.30. RENN return on equity ratio is recorded as -5.20% and its return on assets is -4.70%. Renren Inc (NYSE:RENN) yearly performance is 19.13%.
Yelp (NYSE:YELP) slumped following a Federal Trade Commission disclosure that the agency had received 2,046 complaints on the company from 2008 through March of this year. Yelp Inc (NYSE:YELP)’s stock in last trading day held volume of 5,463,500 million shares as compared to its average volume of 5,463,500 million shares. Yelp Inc (NYSE:YELP) shares moved down -6.64% in last trading session and was closed at $70.61, while trading in range of $70.26-$78.00. Yelp Inc (NYSE:YELP) year to date performance is 198.31%.
Twitter Inc (NYSE:TWTR) remains a controversial stock. Twitter is the fastest growing large-cap in the Internet sector and carries the highest valuation. User growth slowed meaningfully to 30% in Q4, a cause of concern. Investor sentiment remains highly negative and 42mn shares are short, which is about half the float and over 5-days to cover. Twitter Inc (NYSE:TWTR) weekly performance is -4.90%. On last trading day company shares ended up $44.05. Twitter Inc (NYSE:TWTR) distance from 50-day simple moving average is -19.73%. Analysts mean target price for the company is $50.96.
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