After the market close, Advanced Micro Devices, Inc. (NYSE:AMD) will declared its financial earning, on April 18, 2013.
Due to constant PC market decline AMD will report its fifth consecutive quarter of declining revenues, which is mostly due to weaker competitive position against its competitor like Intel, because its CPUs sit in just 17% of entire PC market.
In spite of all this, AMD is also facing a decline in the graphics processing unit and in server market.
Company is struggling a lot in the PC industry, but on the other side the company is also working to explore fresh areas other than personal desktops. As the company owns ultra-low-power server company SeaMicro. Through this company, AMD will introduce its new HSA technology.
The Heterogeneous System Architecture, or HSA would be launched by company later in 2013, this technology will combine a CPU and GPU on single silicon wafer and will share the same memory, which will be more speed-efficient and power-efficient.
But AMD is testing this HSA technology to boost its share in the ultra-book and mobile and markets. Because according to the company a super-efficient unit will surely spark the attention of manufacturers.
As the company is venturing in different areas in the market, it has found victory in gaming.
Now it’s a time for AMD next strategy to strengthen its market value, after constant decline in PC market.