Electronic Equipment: SNE, Apple Inc. (NASDAQ:AAPL), Skullcandy Inc (NASDAQ:SKUL), Koninklijke Philips NV (NYSE:PHG)

It wouldn’t be NAB without a major 4K announcement from Sony Corp (ADR) (NYSE:SNE), and that’s exactly what we’ve got here. The company introduced the Alpha A7s at its Las Vegas press event, bringing 4K video to the popular full-frame mirrorless camera line. The “s” in the new camera’s name stands for sensitivity, and to that end it supports an ISO range of 50 to 409,600. The 12.2-megapixel full-frame sensor limits downscaling with 3,840 x 2,160 (QFHD) 4K video, ultimately resulting in higher quality footage. While you can store 1080p video internally, you’ll need to use an external recorder to capture 4K video, which the camera outputs with 4:2:2 color sampling via HDMI. Sony Corp (ADR) (NYSE:SNE) shares after opening at $18.92 on last trade day and at the end of the day closed at $18.90. Company price to sales ratio in past twelve months was calculated as 0.27 and price to cash ratio as 1.22. Sony Corp (ADR) (NYSE:SNE) showed a negative weekly performance of -2.78%.

As the smartphone action shifts to the mass market, leaders Samsung Electronics Co Ltd and Apple Inc. (NASDAQ:AAPL) are under pressure to make their high-end phones more affordable to revive sales. And that may spell trouble for already-softening margins. Apple Inc. (NASDAQ:AAPL) shares fell -0.01% in last trading session and ended the day on $523.44. AAPL return on equity ratio is recorded as 28.90% and its return on assets is17.90%. Apple Inc. (NASDAQ:AAPL) yearly performance is 25.69%.

TheStreet Quant Ratings rates Skullcandy Inc (NASDAQ:SKUL) as a hold. The company’s strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. Skullcandy Inc (NASDAQ:SKUL) shares moved up -0.34% in last trading session and was closed at $8.67, while trading in range of $8.54 – $8.87. Skullcandy Inc (NASDAQ:SKUL) year to date (YTD) performance is 20.25%.

Koninklijke Philips NV (ADR) (NYSE:PHG) and Ericsson (ERIC) have jointly launched a “connected LED street lighting model” for cities, a Philips executive wrote in Politico. The companies will enable cities to offer space within connected lighting poles to network service providers for mobile broadband infrastructure, the executive wrote. The LED lighting products launched by the companies will provide energy efficient lighting and improve network performance, the executive wrote. Koninklijke Philips NV (ADR) (NYSE:PHG) weekly performance is -0.88%. On last trading day company shares ended up $35.03. Koninklijke Philips NV (ADR) (NYSE:PHG) distance from 50-day simple moving average (SMA50) is 0.73%. Analysts mean target price for the company is $39.90.