Nokia (NYSE:NOK) ties up with Vuclip to connect to youth

Posted by on Dec 28, 2012

Nokia Corporation (NYSE:NOK) and Maxus India have signed a deal with one of the world’s leading independent mobile video company, Vuclip, to endorse the much talked Trendify brand campaign for Nokia Lumia 510. The campaign is planned be launched on its mobile video portal and social networks.

Vuclip has 14 million Indian users, among them about 65 per cent of the users share videos through Facebook Inc. (NASDAQ:FB) or Twitter. Nokia and Maxus India have seen it as a good market opportunity in the case of Indian users and prepared plans to target the market. The partnership with Vuclip has replaced the name ‘Share’ button below the video clip with ‘Trendify’.

Nokia India Marketing Director Viral Oza said that Nokia is attempting to bring itself close to the urban youth through the Trendify campaign. The Finnish company anticipates the tie-up will yield good results as the youth are socially connected most of the time.

Where the Nokia (NOK) stock stands now?

The stock closed at $4.00, down -0.05 points or -1.23% from previous close and at a distance of +5.96% from 20-day simple moving average. In the last trading session, the stock’s price moved 30.94% above its 200 day moving average, changing hands as low as $3.93 per share. The stock is currently trading 25.08% up its SMA 50.

The share price performance over the last 12 months

The percentage change in the price over the past fifty two weeks remained at -17.01%. The price range in the same period had a highest hit of $5.87 on Feb 24, 2012 while lowest level during that period was $1.63 on Jul 18, 2012. The 1-year target price estimate, which is the median price target, as set by analysts covering the stock is $2.36. The stock in last 12 months lost-12.09% and has dropped -10.31% since the beginning of this year.

How the market shifts persuade this stock?

This stock is more risky when compared to the shifts in the equity markets as its beta value is standing at 1.57. To measure price-variation, we found this stock’s volatility over a week period was 3.22% and for the month was 4.15%.

Need expert advice?

The analyst mean recommendation for this week has been 3.6, same as was in the last week. The price target of $1.50 was the lowest while the highest price target was set as $6.00, according to 16 analysts surveyed by Thomson Reuters.

Other decliners in the Communication Equipment industry

Among other decliners in the Communication Equipment industry, Sonus Networks, Inc. (NASDAQ:SONS) dropped -3.98% to close at $1.69, Tellabs, Inc.(NASDAQ:TLAB) down -3.51% to finish at $2.34 and Ciena Corporation(NASDAQ:CIEN) fell more than 2% to finish the trade at $15.41


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